There are do’s and don’ts when it comes to building an email list and marketing to that list. There are ways to make sure your email are getting accepted and read, as opposed to being market as spam and deleted. You have to Colombia mobile number list know how to measure how many of your emails are being sent, opened, read and which ones are most effective at bringing people back to your site to accept what you offer. Knowing this will allow you to better understand what your email list wants so you can create better and more effective emails to send to them.
The main idea here (besides actually getting your emails delivered instead sent to spam) is to use auto responders not only to educate your site visitors, but to get yourself in front of them as often as possible so when they need to take action you will be the first person they call. You want your emails to be so informative and useful for the people on your list, that they need a professional to turn to you are the first one they contact.
The information you ask from your visitors
One thing I have found out, that email is still a bit too impersonal for most people. In some businesses it is fine, but in business you still want to make a personal contact. Unless you deal in such volume that contacting customers and site visitors is impractical, you want to ask for a phone number as well when someone fills out a form on your website.
How to make that effective?
First of all make the phone number option. If you require it then you will get a lot of fake number, and that is not the way to begin a business relationship. If you ask for a phone number give them a good reason why they should leave it. And the will leave it because actually they want to hear from you and they are expecting your call. When you actually call them you have automatically got a great opening line. When you call someone you will probably be leaving a message. This is good for two reasons:
- You get to show that you are a real live person that is there to assist them,
- You get to encourage them to look at the emails you are sending them.
You will then of course invite them to call you back, and in the emails you send them you also invite them to contact you with any questions or comments they have. Between the two modes of contact you will become a much more trusted source for help than if you just shot them a bunch of emails or left them a single message. The phone call is the personal touch, and the emails are the way you keep in contact over the coming days, weeks or months.
