How users behave after seeing our ads. For example, if after clicking on the CTA they leave the platform they can land on a site or a landing page. So they possibly leave a lead, perhaps by signing up to the site, to our e-commerce and then buy a product.
This is fundamental information for
Facebook. In fact, it allows the machine to understand which ads bring the best results and therefore on which ADs to allocate more budget.
With the problem of decay due to iOS14, the internal data of the platform that are those that fb continues to track acquire greater importance. Sponsored ads are certainly one of the ways to acquire internal data.
What happens if you don’t change the ads
By making an ad with a unique message you attract the interest of a small group of people on Facebook. In other words, that ad could capture the attention of a small number of users and not of the entire niche we want to reach.
Facebook then focuses all the budget on those people who like the
AD and stops looking for others. This means Betting Database that the same people will continue to see the same content and, sooner or later, they will get tired of it.
Therefore, the performance of our campaigns will quickly begin to worsen: they will bring fewer and fewer results and the costs will increase. Finally, we will have to start over.
Hence the importance of constantly
We are talking about creativity at a graphic level, but also about the copy. In this way we can give users always different stimuli and provide FB with the possibility of navigating and exploring more niches of different people.
The slide above compares the Lead Generation with SEO? data collected in a period of seven days with those collected in the previous seven days.
As you can see from the image, 280 euros were spent in the last seven days, +0.7% compared to the previous 7 days. Therefore, there was no significant change in the budget.
However, compared to the previous
7 days, the coverage of our campaigns has increased significantly: 27%. Reach indicates the number of people we reach through the campaign.
