A few years ago, the easiest way to buy a screwdriver was to consult a directory, find a tool store, go there to make your purchase, and be redirected by the retailer if they were out of stock or did not sell the model you were looking for.
Since the advent of Google Maps and
Google Local in 2004, and then local search 1000 Mobile Phone Numbers results in 2007, everyone has a micro-directory at home or in their pocket via their computer or smartphone. In addition, local search on the web allows you to have a much larger amount of information than that provided by consulting a traditional directory.
However, this requires traders to be listed, otherwise they risk losing a large part of their customers to their competition, particularly traders providing a local service.
With mobile search becoming a priority
on the web with nearly 60% of total searches, most BC Data Indonesia consumers perform a local search before deciding to go to a store to make a purchase. Thus, 88% of smartphone users perform local searches. Furthermore, in Canada, 47% of users systematically perform a local search before making a purchase.
Conducting online research before purchasing in Canada
The importance of local searches is therefore growing and tends to increase tenfold with an ever-increasing number of local searches carried out by users. Good referencing on these searches has now become essential to attract consumers to your business and attract customers.
What is Google Local Pack?
While 75% of consumers use a company’s website in their purchasing decision process, 87% pay attention to local search. Additionally, a study by Sparktoro shows that 62% of users performing a local search no longer even click on the web results of the results pages and only settle for the results offered by local search.
Most users therefore stop at the
Information given in the Google local Special Database Address pack, also called the Google 3 pack. This pack is a space located at the top of the search results for a local search that presents the 3 most relevant businesses according to the keywords indicated by the user. The local pack also offers a Google Maps map of the geographic area searched, indicating the location of the 3 highlighted establishments, as well as access to an enlarged map offering other addresses.
