If we set a ROAS that is too high compared to those obtained previously, Google will probably not be able to find users willing to buy the promoted product. If we have always had a ROAS of 7 and we set it to 58 instead (that is, for every euro spent we want to earn 58) we can obtain two results :
The campaign does not reach a sufficient number of targeted users
the campaign does not find any targeted users and therefore does not run at all
ROAS is therefore a complex tool because it must be set with realism, common sense and scalability over time .
Where to set ROAS?
But where exactly do you set ROAS?
In the campaign settings there is a goals section and from there you can set the ROAS:
Maximize conversion value or
Maximize conversion value with a ROAS target which is a check mark to insert and a percentage, i.e. the ratio between revenue and expenditure.
When is ROAS good?
And if we don’t have a sales history yet, how can we assume a consistent ROAS ?
If campaigns have never BC Data India been done, first of all you need to know the margin on each individual product and then do tests with a budget consistent with the potential margin. In any case, it is essential to do a preliminary analysis to understand what type of campaign to launch.
Luckily we have a Google tool
the Keyword Planner in Google ADS , which for Search campaigns highlights the monthly search volumes of the keywords to intercept. In addition, it shows what the average cost per click of that.
Keyword is potentially, so as to have
An idea of the budget to Cracking the UK SMS Code: Unleashing the Text Messaging for Business invest . Naturally, it all depends on the type of business, whether to sell throughout Italy or in a single region. There are many factors that can affect it.
