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What will I talk to you about in this article?
How do Google Ads Performance Max campaigns work?
How to Avoid Burning Your Budget with Max Performance
Max Performance Campaigns for e-commerce
Mistakes NOT to Make
New: Final URL Expansion
Audience and customer lists
Max Performance VS Shopping Campaigns
Performance Max is a new type of campaign on Google Ads . They are added to the campaigns you already know, to the old Smart Shopping completely replaced by this new type of campaign. They are then added to Search, Display, Youtube and Discovery campaigns .
These are campaigns based on specific
objectives . In fact, Google pushes BC Data Brazil you to set target ROAS , since Max Performance is hungry for data: based on all the data it manages to acquire, it will also provide you with traffic forecasts .
If Google predicts an increase in targeting, it will give you advice in the following weeks on how to manage both the ROAS target and the campaign budget . This will help you not to lose potentially targeted traffic for your e-commerce products .
Google Ads for eCommerce: How to Monitor and Measure ROAS
How do Google Ads Performance Max campaigns work?
Performance Max campaigns are campaigns that , unlike classic ones, can go on any placement , on any advertising space managed by Google at the same time through a single campaign.
That is, they can be visible on:
YouTube
Display Network
Research network
Discovery
Gmail
Google Maps
As mentioned, the Performance Max completely replaces the old Smart Shopping and even the Local ones .
Previously, in fact, it was possible Cracking the Code: Beyond Serial (Boost Sales & Customer Satisfaction) to do Search campaigns , that is, based on keywords : depending on the search carried out with certain terms, the text ad was shown. With Shopping campaigns, the products in the catalog were shown.
Now thanks to Performance Max it is possible to access all placements at the same time , from videos on YouTube to banners around the web. However, we remind you that only Smart Shopping and Local have been replaced, while it is possible to launch the campaigns listed above individually. The novelty is that through a single Performance Max campaign it is possible to appear in the different placements without having to launch individual campaigns.
