This reflection stage therefore also includes a comparison stage between the different companies that offer him a need or service that meets 1000 Mobile Phone Numbers his request. This is the most crucial part for your business, here the Internet user will decide to turn either to you or to one of your competitors.
During this consideration phase
The visitor will indirectly contact your company for the first time by visiting your website to learn about your different offers, your prices, your customer testimonials, etc.
Here, retargeting campaigns, called “
Remarketing” in English, can play a very important role. By using this type of paid advertising, you will be able to strategically interact with visitors who have visited your website. As a result, you will increase your brand awareness while encouraging this individual to make a purchase on your site.
Campaign-retargeting-remarketing
Third stage of an Internet user’s purchasing journey: the decision
After some time of research and reflection, the Band Data individual considers himself sufficiently informed and decides to make a purchase, the Internet user then becomes a customer.
Moving from step number 1 to step number 3 can take a few minutes but can also take several days or weeks depending on what you have to offer.
Although this is the last step we present
in this article, the purchasing journey process does not end once the Internet user becomes a customer. Indeed, these different stages occur several times during the individual’s life. This new customer has made a first purchase, of course, but he will go through the different stages of awareness, consideration and decision-making when he experiences new needs/desires and looks for solutions. The purchasing journeys of the same Internet user will therefore probably be different from each other depending on his needs.
The map of your Internet users’ purchasing journey
In order to better understand the purchasing journey of an Internet user, you can use a customer journey map which will give you an idea of the motivations, needs and weak points of your prospects, as we will see a little further down in this article.
This map illustrates the different steps America Cell Phone Number Data Address that the consumer goes through when contacting your business. It is this information that will allow you to adapt your points.
