Following the launch of the book “The Future of Banking, Insurance and customers after the crisis 2020”, D and coordinated by in collaboration with the Editorial Calles and Marketing Association of Spain , Where 65 professionals from the sector analyzed How the impact of the crisis caused by. COVID will modify the financial, Insurance and banking Facing Consumer ecosystem, We wanted to delve a little deeper into some specific aspects that affect financial. And insurance marketing New call to action To this end, We have organized a cycle of international digital meetings under the title “Questions and answers about the future of banking and insurance” On various topics of interest, Is there a new consumer?
Is there a new consumer because of COVID 19?
All the speakers agreed that the pandemic has caused changes in banking and insurance consumers, Making them more digital, More demanding with brands and more active in their interactions with brands. Jaime highlighted how from they detected both a generalized increase in the use of social networks. During confinement by their clients Music Publishers business email list and an increase. Luciano reflected on how now demand from brands a greater commitment and a greater response through digital channels, “for this purpose we have developed tools so that our main sales channel (insurance producers) have differential tools” .
Are we doing what customers need from us?
In San the challenge was to respond to the demands of the most connected For her part, Maureen highlighted the need to help less digital customers to address this change ” The customer has had no other option but to join this digital Sale Lead wave and brands must focus on offering these customers the services they need through these channels , adapt marketing to the new scenario, and offer advice. At the bank, We have trained people from the who need training in digital media (baby boomers and silent generation) and facilitate their management in digital banking ”.
