Architect Database List What is the best CMS for your e-commerce? Here’s what I think
ECOMMERCE , GUIDE TO THE PERFECT SITE
August 10, 2022
cms ecommerce
Do you want to promote yourself online WITHOUT wasting money?
Trust me with your WEB Marketing!
CONTACT ME FROM HERE
What will I talk to you about in this article?
The other day I was talking on a call with Renato, owner of an e-commerce that has a turnover of around €700,000 per year (he is not yet our client).
While discussing with him at one point he says:
We have the site in Prestashop and next month we would like to switch to WordPress, which in our opinion is the most suitable for our target… What do you think, Gianpaolo?
My first reaction was this: ???
What I had just heard made no sense.
Here’s why.
Let’s start with a little summary and explain what a CMS is .
I quote from Wikipedia :
“In computer science, a content management system, acronym CMS (content management system in Italian), is a software tool, installed on a web server, whose task is to facilitate the management of website content, freeing the webmaster from specific technical knowledge of web programming.”
Translated into capital letters, this means that, at the beginning of the Internet era, websites could only be created if you knew the programming language, and therefore only if you were a programmer.
Then came the CMS which are ready-made toolboxes that allow you to create a website much more easily than having to program everything from scratch.
Most used CMS for e-commerce sites
If we talk specifically about e-commerce, the most used CMS are those listed in the title:
Now let’s go back to Renato’s question that he asked me (I’m pasting it again):
“We have the site in Prestashop and Architect Database next month we would like to switch to WordPress, which in our opinion is more suitable for our target… What do you think Gianpaolo?”
I think the question does NOT make sense.
I replied to Renato like this:
“ The CMS doesn’t count, it’s an instrument . What counts is who uses that instrument and how much they know it . Jimi Hendrix would be a phenomenon even playing a €30 classical guitar, just as I would still be a dud even playing a €10,000 Fender Stratocaster.”
That’s exactly right.
CMS are tools that can be used to create masterpieces or crap : it depends on how good the user is.
And so it makes no sense to say: “Woocommerce is more suitable for our target”.
If I really have to give you some advice on choosing a CMS for e-commerce, I’ll give you this:
1) Magento: a superfluous CMS The link is not always a good thing for beginners (and not only):
In terms of technical “encumbrance” and technological structure complexity, Magento is very often a superfluous juggernaut for the vast majority of e-commerce sites.
