Understanding your Internet users’ 1000 Mobile Phone Numbers purchasing journey is essential in order to be able to implement a marketing strategy adapt to their nes and thus increase your conversions.
In this article, the professionals at our
SEO agency in Montreal will first explain the concept of the purchasing journey, and then give you the keys to understanding the purchasing journey of your potential customers.
What is the customer’s purchasing journey?
An individual’s purchasing journey is divid into three stages, which we will look at in more detail later: awareness, consideration and decision.
Steps-in-the-purchase-journey-for-internet-users
First step in an Internet user’s purchasing journey: awareness
The awareness phase can
Begin in two different ways. Either the Architect Data customer realizes that he needs to solve a problem, or the customer will discover an internet advertisement that will arouse a desire or will highlight a need that he was previously unaware of.
The Internet user will want to respond to his need, that is to say an obligation or respond to a desire, that is to say something which is not essential.
Awareness will begin during the potential customer’s first interaction with your business. As mentioned earlier, this first interaction can result from a so-called “active” action, coming from the Internet user, or “passive” if you are the author.
See here the differences between these two types of activity:
“Active” e-commerce activities include Google search results, content marketing, social media posts, etc.
“Passive” e-commerce activities are defined by the appearance of remarketing banners and the appearance of paid advertisements for your brand when the Internet user browses the Internet.
Let’s take the example of a person who would like to optimize their positioning on search engines: they will actively search the Web in order to meet this need. They will therefore perform a search on Google for “SEO agency” and our agency will appear in the search results.
Otherwise, the Internet user may see an
Ad from a web agency offering SEO Asia Mobile Number Data Address optimization or website creation. In this case, it is this ad that will raise awareness among the Internet user, who, before that, did not necessarily feel the need to use a web agency.
Second stage of an Internet user’s purchasing journey: consideration
The Internet . User has clearly defined the objective to . Be achieved in order to meet his need or desire, he enters the consideration stage as soon as he thinks about . The different solutions available to him to pursue this objective.
