Amazon Database List Leads arrived in two months . It may seem like a lot, but for the business of ldeal Glass, 900 leads in two months may not be enough.
To explain for a moment the commercial
Process of this company, which is similar to many other companies, they had and still have a network of agents on the territory. Considering that 919 contacts, as is normal in lead generation on Facebook Ads , are not all good, there will be a part that will not transform into appointments, a substantial part too. It is normal that it is so.
And 919 leads in two months
if distributed to all the agents in theList territory, can mean not being able to fill the agenda of the sellers . This is a problem if the sellers are paid only on commission and only if they sell.
But beyond the quantity of leads
the even more obvious problem Amazon Database was the quality of these leads .
In the image you see some of the ads that were used at that time.
We highlighted what could be the reasons for poor quality , for example, ineffective headlines were used in the left-wing Facebook copy .
Headlines are the first lines of an ad copy
And they are the ones that must attract the user’s attention and make them continue reading to understand if they are interested in our proposal. In the specific case of this copy, it did not allow the user to identify with that product .
“Transform your spaces into year-round living spaces”
doesn’t mean anything. It’s not a real What you’re saying and benefit, while referring to the advantage of being able. To transform a balcony into an extra room would be a more effective headline. Because it would highlight a real problem for the user.
Even the advantages highlighted .Through the bullet points. Not only were not very clear and effective. But in the case of the.
