Should you internalize or go through an SEO agency?
Natural referencing (SEO) is an increasingly important issue for companies that want to improve their presence on the Web. In fact, more 1000 Mobile Phone Numbers than 60% of web marketing specialists make it a priority to increase their positioning and traffic coming from SEO. Some try to do everything internally and others turn to an SEO agency. In this article, we will see the questions to ask yourself to know if it is better to internalize your natural referencing or if you should instead entrust everything to an SEO agency.
Questions to ask yourself before internalizing
What SEO resources do you need?
Did you know that to implement an effective SEO strategy, you need to use several specific skills, including a web editor, a translator, a web analyst, and possibly a programmer (backend and / or front end). Indeed, natural referencing consists of creating relevant content for your.
Target audience and optimizing it for search engine robots
We have written an article on the criteria (in our opinion) for choosing a good SEO agency and it explains that a good SEO agency must have in its teams all these experts who each have specific skills. It is the same if you decide to internalize. You must therefore take into account the different trades and see which ones are essential for your company.
What budget are you ready to invest in your SEO team?
You can imagine that all these people will have to be paid and supervised if you want your SEO strategy to be effective. Without going into the details Advertising Data of salaries for each specialty, keep in mind that the amount devoted to SEO for your company can very quickly increase and that once hired, you will have to be able to fill your employees’ schedules.
The natural reflex of many companies
That prefer to internalize rather than hire an SEO agency is to recruit a person who will be in charge of all the SEO of the company. As an SEO agency, we can guarantee you that a person, no matter how competent, who knows how to program, write.
SEO optimized content, translate content
SEO audits and build a link Middle East Mobile Number Data Address acquisition strategy, does not exist! It is very likely that you will meet a racehorse disguised as a unicorn but you may quickly realize the weaknesses of your recruit. This brings us to the next point.
