A real conversion is filling out For example, there are bid strategies where we ask the Google Ads algorithm to maximize conversions. However, if the view of the testimonials page is considered a conversion, and there are 93 testimonials in this campaign, it is not a useful conversion. Signaling to Google that this is an important goal to achieve is a mistake.
Correct conversion tracking
Is essential to business success . We face issues with incorrect conversion tracking every day. For example, a phone number click is not a valid conversion because it does not represent an actual phone call.
A form with name surname
Phone number, email, message and clicking the button to request contact. That is a real conversion, not all the others.
When we took over Dr. Peron’s ad account, the issues we saw on the landing page were accompanied by incorrect metrics tracking .
In particular the views
Of the home page were tracked and Chinese Overseas America Number Data not the “Thank You Page ” (therefore not acquired lead). The click on the button does not ensure that the user has actually filled out the form, because maybe, while browsing, I click on the button by mistake and the conversion event for Google ADS is triggered anyway.
google ads lead generation
In fact, as you can see, we have 124 conversions, but all of them are not very relevant . Our real conversion, in fact, is that of new prospects, so only those 8 out of 124 are significant.
This was obviously at
The beginning, before we took over The communication barrier between the account. The other conversion actions were not very interesting for us, but they were still counted as primary. Giving the wrong instructions to the platform.
