Value is the most important quality search engines and users both want to see from your content. High-value content ranks higher in search engines, generates more traffic and compels more users to take meaningful action on your website.
Low-value content adds little or nothing to your search ranking and, in some cases, can cause more harm than good. At the very least, low-value content is a drain on your marketing budget because fewer people will see it and even fewer will take action. The thing is, every site has low-value content but, in this article, we explain how you can boost these pages and turn them into high-value, high-performance pages.
What counts as ‘low-value’ content?
Google wants users to find the answers gambling database they’re looking for so they keep coming back to the search engine as their primary source of information. However, it also wants to maximise the time users spend within the search experience and your pages are an extension of this.
Even if users may benefit from accessing information as quickly as possible, it’s more important to Google that they feel satisfied by the search and discovery process. So Google wants to see users engage with your content and interact with your website (as do you).
The key characteristics Google is looking for from high-value content are:
- Relevance: Content that marketing your small business – the top 10 brilliant ideas delivers what users are looking for.
- Uniqueness: Pages that offer something users can’t find elsewhere.
- Accurate info: Information, facts, stats, etc. that are verifiable.
- External links to relevant, high-quality pages.
- Inbound links from relevant, high-quality pages.
- Internal links to other relevant pages on your website.
- Engagement: Metrics that show users are engaged with your content.
- Satisfaction: Signals that show your content provides what users are looking for.
- Performance: Fast loading times and clean code.
Knowing what Google wants from content is one thing but how does Google measure subjective qualities like value?
Well, there are two key methods here. The austria business directory first uses artificial intelligence (machine learning, neural networks, etc.) to analyse user queries and compare your content with other pages to determine the relevance of your content (and links), check for uniqueness and verify the accuracy of your information.
The second looks at on-page analytical signals to assess the performance of your pages and determine how satisfied users are with the content and the experience. For example, pages with high bounce rates and low Avg. Time on Page figures typically suggest the user hasn’t found what they’re looking for – or the page experience is poor.
Google can compare engagement metrics with page performance to determine between scenarios where content quality and UX issues are problematic.
