The promotion helps entrepreneurs attract new customers, increase sales and improve customer loyalty. But to achieve these goals, it is important to plan it in advance. In this article, we will tell you how to prepare for the launch of a promotion on the website, what problems you may encounter and how to avoid them. Promotions on the website: what are they and what tasks do they solve A website promotion is a marketing tool used to attract customers and increase sales through a company’s web resource.
In other words, these are special offers or discounts for website users on certain products or services.
A phone number library can be a game-changer in achieving these goals, offering a structured and scalable way to manage various business Phone number library communications. It allows small business owners to manage incoming and outgoing calls efficiently, providing structure and easy access to key contact information. This efficiency is especially valuable for small businesses where time is a critical resource.
For example, online stores often offer users the opportunity to choose a third item as a gift when ordering two items. With the help of shares, business owners: Motivate people to buy the product Maintain loyalty of regular customers Increase brand awareness Getting rid of excess goods Draw attention to the product Stimulates sales during the off-season Usually, promotions are limited in time. Their duration depends on the goals that the entrepreneur sets for himself. For example, if he needs to sell last year’s clothing collection, then discounts on it will be valid until there is not a single item left in stock. That is, in this case, the promotional offer can last for several months.
If the business promotion can last from one to three days.
The frequency of promotions also depends on the objectives, marketing strategy and budget of a particular company. Some entrepreneurs may hold them a couple of times a year – on holidays or when launching new products. Others – every month or week. Stages of the campaign To prepare for the launch of the campaign and successfully conduct it on the site, you need to take the following steps: 1. Set a goal to achieve. At the first stage, it is important to understand what results you want to achieve. They should be specific, measurable and time-bound. Such goals will help evaluate the results of the campaign.
Let’s look at an example of bad and good goal formulations:
Launch a promotion to increase sales Sell 200 units of goods in two days Bring back past customers Increase repeat end of mobile personalization? advertisers also see the potential of … purchases by 10% per month Expand your customer base Attract 20 new clients to the service in two weeks 2. Determine the benefit for the client and describe the terms of the promotion. At the second stage, you need to choose the type of reward for buyers – for example, a discount, bonuses, a gift, or a combination of these options. The main thing is that the benefit is valuable to clients and motivates them to buy the product. Otherwise, people may not be interested in the promotion.
Next, you should clearly spell out the terms of the promotional offer:
what needs to be done to receive the benefit. They should be clear and attractive to users. Below are examples of unsuccessful and motivating singapore number offers to buy: For orders over 5 thousand rubles – 100 rubles discount Minus 25% on the third item in the receipt Bring 100 friends – get 1,000 rubles 10% cashback when ordering online When purchasing from 25 thousand rubles – a T-shirt with the company logo as a gift Free shipping on your first two orders 3. Select advertising channels.
It allows you to fine-tune targeting parameters and show ads only to the audience you need.
You can learn more about the service in this article . 4. Develop promotional materials. To make users pay attention to the promotion, you need to prepare attractive images and texts for banners and ads. They should reflect the essence of the promotion and arouse interest. If you are running ads via , use the Campaign Wizard tool. It will automatically select headlines, text, and images for ads and save your time. Location of the Campaign Wizard tool The tool is easy to find: it is located on the first tab when creating a new campaign.
Before launching it, be sure to make sure that your website
Staff, and warehouses are ready for the increased load: Test the resource performance – you can use special services that are available on the Internet. They will show the site loading speed and evaluate its technical condition. Make sure the site meets all the terms of the offer. For example, check if there is a window for a promo code when placing an order, or if the shipping discount is triggered if you plan to make it free with a purchase of a certain amount. Tell all interested employees about the start of the promotion. The sales department should be aware that the marketing department has announced the promotion on social networks. Otherwise, employees may get confused or pass on incorrect information to clients. When the workload increases significantly, managers may not be able to process orders. Therefore, it is worth thinking in advance about how to prevent this.
For example, involve more staff in the work.
If you work alone, make sure in advance that you are ready to cope with the increased flow of customers on your own. To reduce the load, you can additionally involve an assistant for the shift or automate the process and set up a chatbot to process orders. Check if all items included in the promotion are in stock. 7. Launch the promotion. Remind your target audience about it again through the selected communication channels. Change the prices on the website, if necessary. Monitor feedback from users. If they have questions, explain the terms of the promotion in more detail.
Ideas for promotions Coming up with an idea for a promotion on a web
Resource from scratch is not easy — the process can take more than one day. To make it easier for you to navigate, we have compiled a list of popular promotional offers that will suit most entrepreneurs: 1. Free delivery for orders over a certain amount. Such a promotion will increase the average check in the online store. The user will be more willing to buy another product than pay for delivery. Yandex promotion for free delivery offers free delivery from 1,100 rubles 2. A promo code for a discount when subscribing to a newsletter. The offer will help increase the recipient base of your letters. To save money, many site visitors are willing to leave their email and read newsletters from the company. Discount offer from the user receives a discount on tickets 3. Discount on the next purchase for a recommendation. Such promotions allow you to attract new customers and please old ones.
Usually, loyal customers are willing to recommend
The company to friends and acquaintances in exchange for a pleasant bonus. Market discount for inviting a friend On Yandex Market, you get a 300 ruble discount for inviting a friend 4. Sale of old collections. Necessary when you need to free up space in warehouses for new arrivals. It is important to indicate the original cost of the product next to the new price on the website. Then the user will see the difference and will be more likely to buy it.