There are only two ways to increase ADB Directory your e-commerce website’s revenue: by increasing your number of visitors or by increasing the average spend of each visitor. So, let’s list the questions to ask yourself and the different measures to put in place.
Increase your website traffic
a) SEO
The first step to seeing new visitors arrive
On your site is to work on your natural Gambling Data Philippine referencing ( SEO ). This involves analyzing all the factors that influence your ranking in Google search results and optimizing your content accordingly. Here is the list (non-exhaustive) of elements that Google takes into account to determine the quality of a site and therefore its ranking in its results:
The quality of the titles and subtitles of your pages (Title, H1, H2, H3 etc.)
The loading time of your pages (often linked to the weight of your images).
The rendering of your site on mobile devices: favor Responsive Web Design .
The choice of keywords used in your content.
The number of external links pointing to your site.
The time your visitors spend on your site: if they leave your site after two seconds, it’s a bad sign.
The presence or absence of duplicate content (much more frequent than one might think).
Internal meshing: links pointing to other pages on your site
The organization of your content: navigation must be optimized for visitors
Etc.
We could write three pages on all the
Points that influence your positioning in search engines. However, you have the most important ones to start your optimization work. Know that a good SEO strategy is above all a content strategy. The more regularly your content is updated and of quality, the more you will improve your chances of climbing in the search results.
b) Online advertising
Once your site is optimized for visitors (and Google), you can start online advertising (Google Adwords).
To do this, you will need to create a Google Adwords account (free) and search for the keywords you want to appear on.
The advertising system on
Google is based on auctions influenced by keyword competition and the quality of your ads in relation to the content of your site. If you want more information on this subject, you can read our article “ How to create an effective PPC campaign ”.
Many people think (often rightly) that advertising on
Google is very expensive. It is true Buy Phone Number Library that our friend Google does not mince words when it comes to making us pay for its advertising services (that is what happens when a giant dominates the market). With the increase in competition and tools, managing an advertising campaign is becoming more and more complex. Many companies are therefore turning to Web Marketing agencies to take charge of their campaigns. If you manage to find a competent agency that charges reasonable prices, this investment will quickly pay for itself.
