A Google AdWords ad is the advertisement that appears on the search engine, as shown in the screenshot above. The ad has a number of constraints that must be respected, such as a limit on the number of characters per line, a ban on inserting entire words in capital letters, using exclamation points several times, etc.
A keyword is one of the most important
Concepts when setting up and managing a Google AdWords campaign. Keywords are terms or phrases that describe your products or services. These keywords allow your ads to appear when a user types one of these terms into Google.
Optimizing a Google AdWords campaign
Let’s take the example of a stationery store that wants to optimize its AdWords campaign. We have at least 7 tips to offer you to help you generate sales through online advertising.
Structuring the Google AdWords campaign
One of the common mistakes when creating a Google AdWords campaign is not structuring it enough. Google therefore recommends creating a different campaign for each objective. If you have a stationery store and want to promote your greeting cards as well as your notepads, it is better to create two different campaigns: “Greeting cards” and “Notepads”.
By differentiating these two campaigns, you can create specific ad groups for greeting cards and notepads. Your greeting cards campaign will have ad groups for your different cards: birthday cards, holiday cards, and Valentine’s Day cards.
Pay attention to the quality level
A Quality Score is indicated by Google for each chosen keyword. This Quality Score from 1 to 10 corresponds to an estimate of the quality Fusion Data of the ads and the landing page. The higher the Quality Score, the more Google will judge that your ad is relevant. Improving the Quality Score of each keyword therefore has a direct impact on the ranking of your ads on Google.
Choosing the right keywords. As mentioned earlier, keywords are of paramount importance in Google AdWords campaigns because these terms help get your ads in front of interested Internet users.
However, it is important to be specific when
selecting your keywords. In order to promote your greeting cards, it is therefore advisable to include keywords such as “hand drawn greeting card” and “illustrated greeting card”. These keywords should then be included in the ad group in question (greeting card).
When adding keywords, Google ADB Directory automatically broad matches those words. This means your ads can appear when your keywords are written in combination with other terms. We recommend using phrase match or exact match keywords instead. These criteria will ensure that your ads only appear for your specific terms.
For example, if someone says they are
Looking for a “greeting card from Buy Phone Number Library Montreal,” your ad may show up because the term “greeting card” is present in the search. When a keyword is entered as a broad match, every term is likely to show the ads. Since the term “greeting card” is entered, Google will search all the sites that offer those products. However, if your keywords like “hand drawn greeting cards” are an exact match, you won’t run the risk of showing your ads to people who aren’t interested.
