BC Database Singapore When you think of Google Ads (Google AdWords), you probably think of the ads placed in your search results. These are ads linked to 1000 Mobile Phone Numbers Google’s “Search Network”. SEA (Search Engine Advertising) corresponds to advertising on search engines. In other words, SEA is the placement of commercial links in search engines. In the context of a search on Google, SEA is managed by the Google Ads (Google Adwords) platform. For several years, SEA has tended to mix with organic search results and is less and less distinguished from SEO in search results.
As you can see in the illustration below, Google typically displays four ads in the search results
Search results page (SEA in red, SEO in green)
SHOULD YOU FOCUS ON SEO OR SEA (SEARCH ENGINE ADVERTISING)?
It’s the eternal question: “ Should I do SEO or SEA? ”, “ Why should I do SEA if SEO is free? ”.
In fact, the two methods must be
Combined since they are complementary. But the choice will be defined by several factors such as the size of your market, the budget you want to devote to your web marketing strategy, but also the speed at which you want to have results. To weigh the main strengths and weaknesses of each method, we have made a small summary table for you:
With SEO optimization you will have
Long-term results and gain the trust of Google. It is a reliable and free method but also long and time-consuming. You will have to make both technical and semantic SEO improvements. And knowing the competition on certain expressions, natural referencing is not a guaranteed method if you do not have a solid foundation.
On the other hand, SEA is a fast and effective method but can be expensive. It is even more effective on geolocated markets or on products with Google Shopping. It allows you to arrive in the first search results instantly! You can gain 10 to 15% of the clicks of a query without too much effort.
With increasingly precise requests from BC Data Singapore Internet users, Google has gradually developed ad extensions to enrich its ads on its search network. By responding more precisely to requests, extensions increase the click rate on ads. They allow you to gain visibility and add value to the ad created. Extensions are now active on more than a third of search queries.
Ad extensions allow you to take up more space
in search results, but be careful, they are not always active. They can be added manually or automatically to your ad. Automatic extensions will only be activated on an ad if they are appropriate and help improve your performance.
THE GOOGLE ADS ONLINE BIDDING SYSTEM
Running your ads on Google Ads (Google AdWords) obviously has a cost (unless you benefit from ” Google Ad Grants “). Thus, Google has set up an online auction system that pits companies that want to bid on the same keywords against each other.
SEA ads on Google for a florist in Montreal
Let’s say you are a florist in Montreal and you want your ad to appear on Google when a user searches for: “florist Montreal”.
In order to have a chance of appearing America Cell Phone Number Data Address on the search engine, it is important that you bet on this keyword by adding it to your list of keywords in Google Ads (Google Adwords) when creating your Google Ads campaign . You do not have to write an ad for each keyword you bet on (that would make too many ads) but it is important to remain consistent between your keyword and your ad in order to encourage Internet users to click on your link.
