Fusion Database List Facebook Sponsorships: Here are the 10 Typical Mistakes to Avoid (That You’re Probably Making Too)
SOCIAL MEDIA MARKETING
May 10, 2022
Facebook Sponsorships
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What will I talk to you about in this article?
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Your Facebook Ads DON’T work ? It happens often, much more than you think. Facebook ADS are a valid tool to increase revenue, but only if used correctly.
Many entrepreneurs complain about the poor results obtained through this platform, even claiming that this is now a dying channel. However, this does not make sense at all.
Let’s try to briefly explain why.
Fusion Database List We come from two years of Fusion Database represented the perfect storm in the field of digital marketing and, specifically, Facebook, given the collapse of costs. The reduction in advertising spending was a consequence of the strong cut in investments by large companies.
How does Facebook Sponsorship work?
You surely know, in fact, that sponsorships on Facebook ADS are an auction :
Fusion Database List The number of companies interested in buying advertising space is increasing;
the increase in the costs of those spaces is growing.
With the lockdown, many advertisers suddenly stopped advertising. At the same time, the number of users and their time spent on social media increased enormously.
This perfect storm has drastically reduced advertising spending to the benefit of those companies that continued to run campaigns on Facebook. However, these data so incredibly boosted by the pandemic have found a setback.
First of all, the end of the lockdown has brought the time available to spend on social media back to normal. To this we must add the iOS 14 update which has made it much more difficult to collect data for online advertising.
The very positive results in the digital field
Obtained in the midst of the pandemic are radically different from those we achieve today. This is why we cannot compare what happened two years ago with today’s data.
But we cannot even think that Facebook ADS are now a tool in slow decline.
How much does it cost to advertise on Facebook?
As we have already said in Cracking the UK Mobile Code: Beyond the 07 Prefix several articles (for example ” How to do Lead generation with Facebook Ads ” and ” Cost per Lead on Facebook: What it depends on and how to lower it “) it is not possible to establish with certainty and a priori the budget needed to successfully advertise on Facebook .