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What will I talk to you about in this article?
Google Ads Costs: How to Increase Results WITHOUT Increasing Your Budget (NO Strange Magic)
After talking about how to generate leads with Facebook Ads , today I want to focus on a very important topic, that is, the costs of Google Ads .
Or rather, to be more specific
how to increase results without increasing the cost of advertising on Google .
There is no trick, there is no strange magic. Simply remember to pay attention to a factor very often ignored and that very often leads to a dispersion of budget that can be avoided.
What is this factor?
I am talking about locations: the geographic targets of the campaigns !
What do I mean? Normally, when a campaign is activated on Google Ads , the geographic target is defined: Italy, or maybe just some regions of the North.
However, as is normal, it is not Teacher Database at all a given that all the regions and geographical targets on which we promote ourselves have the same performance .
How Much Does Google Ads Cost? Cost Per Lead By Region
Let’s see a specific example on one of our clients. We activated a campaign targeting all of Italy but:
Lombardy has a conversion rate of 10.97% and a conversion cost of €21.06 per Lead ,
Tuscany has a conversion rate of 2.27% and a cost per conversion of €96 (see image below)
How to Increase Google Ads Performance
Click on the image to enlarge it
And he spent a little bit of budget. Maybe it’s a little budget in total.
But we need to think about the opportunity : does it make sense to keep Tuscany “on”? Or is it better to “turn it off” so that the budget can be redistributed to more virtuous regions?
It is an opportunity to be evaluated especially by measuring this data over long periods. Clear?
How to Distribute Your Google Ads Campaign Budget
The advice I give you, often ignored, is therefore to check the locations, that is, the regions of Italy where you are promoting yourself and verify if they are all converting in the same way.
If so, then leave it as it is.
Otherwise , if you find very significant differences in conversion rates and costs, you need to think about:
ow much sense it makes to keep that region within the geographic target of our campaigns;
if it might make sense to eliminate it as a geographic target;
if still, we can decide to decrease the percentage of budget that Google will allocate to the region.
What can this optimization lead to?
That with the same budget, if I eliminate for example Puglia, Veneto and Tuscany from a campaign, that same budget that will no longer be spent by these less performing regions will be redistributed to the other regions.
This way, it is likely that our campaign performance will increase without increasing the budget.
With a really simple operation that with just a few clicks can bring you a practically immediate advantage at zero cost.
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