Student Database List All those who have interacted with the page or its posts;
all visitors to the site (all pages or some specific pages).
However, if there are not many interactions or the site collects few users who visit it for 5 seconds and then abandon the page, then the starting audience cannot be of quality .
That’s why if you have a starting list with
Quality data that is the first choice for the creation of performing LALs . As always, however, each audience must be tested to be able to draw conclusions.What is the minimum contact.
list size required to create a lookalike audience?
Facebook needs at least 500 matches . Matches means that the platform must find at least 500 people on Facebook. This Student Database means that you must provide the social network with at least 1000 contacts for the algorithm to find a sufficient number of matches.
The minimum starting audience.
Must therefore be at least 1000 contacts . Naturally, the larger the database, the better the chances that Facebook will create a quality lookalike audience.
To recap, starting from a list of 1000 emails, Facebook will search for those emails within the platform. Any emails that it does not find that match a user will not be counted.
Therefore, collecting more and more data
about your customers is the right move to build quality lookalikes. Don’t stop at just email, also acquire phone number and other useful details.
To learn more, read my article on how to target on Facebook .
Have you also been thinking about Why did we change the landing pages? Facebook to promote your company but you DON’T know where to start?
You can contact us at Stratego Swat, my Digital Marketing agency .
