Shareholder Database List The “Audience Groups” item
Click on “Create Audience” and choose “Lookalike Audience”
Choose the source from which the algorithm should start to create a similar audience (for example a contact list, users who have already interacted with the contents of your page, etc.)
Select the geographic area in which to create your lookalike audience
Choose the audience size
Click on “Create Audience”
What is the best way to create Lookalikes on Facebook?
Shareholder Database List Lookalike audiences can be cre in many ways. Which ones work best for us? At the moment, the lookalike we prefer is the one created from a contact list .
This is because due to the tracking restrictions created by iOS 14,
Facebook needs to have better quality Shareholder Database and larger amount of data to create lookalikes .
Conversely, lower quantities and quality of data lead to worse performance. By providing the platform with lists of profiled customers, the results improve, since Facebook is facilitated in finding matches.
Then, if we had to make a ranking.
The second place would definitely be the audience similar to the people who have interacted with the page or the posts of the page.
Alternatively, lookalikes on the fanbase (i.e. people who follow or like the page) provide excellent results.
Of course, performance depends on the quality of the database .
Let’s suppose that the list uploaded to A real conversion is filling out Facebook collects the data of 10 thousand customers who have purchased our products or services for a value of one million euros. It is clear that the quality and quantity of that data can only lead to exceptional results.
Advantages and Disadvantages of Using Lookalikes in Remarketing
Regarding retargeting and remarketing , we need to make further considerations. We can create a similar audience starting from.
