▪ Keep your hands still and don’t make any drastic changes until your ads have reached a critical mass of impressions.
How many impressions? Obviously it depends on the specific case but if the ads have not reached 6/8,000 impressions they have not been circulated enough.
How to manage Facebook campaigns?
The serving system never stops learning about the best way to deliver an ad set, and ad sets graduate from the learning phase BC Data Vietnam as soon as performance stabilizes, typically after about 50 optimization events since the last significant change.
Meta Business Help Center
ATTENTION: IMPORTANT INFORMATION (not that the previous ones weren’t, but this one more so)
I also translate this excerpt into capital letters:
The advertising algorithm feeds on data and LEARNS also based on the conversion events that we have given it as a goal. It needs 50 events from the last significant change to exit the learning phase .
What does this mean?
It means that, for example, if we have created a campaign that has as its conversion objective the event “Filling out a form to request a quote”, it could happen that at the beginning it is difficult to receive these requests, because perhaps the service is expensive/complex to understand or because perhaps it is a local reality in a small town and therefore it is normal for the numbers to be lower.
The result is that it takes you forever to collect those 50 conversion events that allow the ad group to exit the learning phase.
So what? What do you do?
One option is to downgrade the conversion event .
For example, you can replace the “Form Fill” conversion event with a “Time On Page 60 seconds” event. That is, set a conversion event that tracks as a conversion the user who lands on your landing page and stays there for at least a minute.
In this way you will still give SEO Lead Generation: What Does Cost Depend On? the algorithm the goal of intercepting quality users (because they should spend at least a minute on your page, therefore showing real interest) but with an easier goal to achie.
