BC Data Thailand List Facebook Budget: Why You Should NOT “Spread” Your Budget Across Many Campaigns (And How to Distribute It)
SOCIAL MEDIA MARKETING, STRATEGIA WEB MARKETING
November 4, 2022
budget facebook
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What will I talk to you about in this article?
A very common mistake I come BC Data Thailand across when I open a new client’s Meta advertising account is distributing the Facebook budget into a thousand campaigns with micro budgets each.
This is a mistake NOT to make, and the reason is easy to explain. I’ll explain it to you by drawing heavily from this official
I’ll paste and comment on some excerpts.
How to optimize a Facebook campaign budget?
I’ll explain it to you by drawing heavily from this official Meta page https://bit.ly/3sRTAac .
I’ll paste and comment on some excerpts.
Every time an ad is shown, our delivery system learns more about the people and the ideal placements for the ad. The more an ad is shown, the better the delivery system becomes at optimizing its results.
Meta Business Help Center
Translated into capital letters:
▪ If you create many ads on Facebook within the same group you are putting the algorithm in difficulty , which instead needs data, as much data as possible to “learn” and increase the effectiveness of your ads.
For the same reason, having micro budgets for ad groups slows down this learning , going in the opposite direction to what the algorithm wants.
How Much to Spend on Facebook Advertising? Practical Advice
There is no perfect amount to spend on advertising , but you can optimize your Facebook sponsorship budget .
Here are some practical tips :
▪ If you have a small budget, put it only on one campaign and only on one ad group,
▪ Run a number of ads simultaneously within the same ad group that is consistent with the daily budget you are using.
When to change the daily budget of a Facebook campaign?
The learning phase is the period during which the delivery system still has a lot to learn about an ad set. During the learning phase, the delivery system is looking for the best way to deliver the ad set, which is why performance is less stable and your cost per action (CPA) is typically lower. The learning phase occurs when you create a new ad or ad set, or when you make a significant change to an existing ad or ad set.”
Meta Business Help Center
Translated into capital letters:
If you choose an audience in an Cracking the UK Mobile Code: Beyond the 07 Prefix ad group that has a budget of €10/day (therefore very low ) it is almost certainly useless for you to stay there making frequent changes because it is almost certain that the “car” will not have enough petrol to reach its destination.
And if you keep making changes you never get out of the learning phase (or rather) you never get your ads running enough on that audience to be able to label it as effective/ineffective.
