Facebook Budget: Why You Should NOT “Spread” Your Budget Across Many Campaigns (And How to Distribute It)
SOCIAL MEDIA MARKETING , WEB MARKETING STRATEGY
November 4, 2022
budget facebook
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A very common mistake I come BC Data Singapore when I open a new client’s Meta advertising account is distributing the Facebook budget into a thousand campaigns with micro budgets each.
This is a mistake NOT to make, and the reason is easy to explain. I’ll explain it to you by drawing heavily from this official Meta pa
I’ll paste and comment on some excerpts.
How to optimize a Facebook campaign budget?
I’ll explain it to you by drawing heavily from this official Meta page https://bit.ly/3sRTAac .
I’ll paste and comment on some excerpts.
Every time an ad is shown, our delivery system learns more about the people and the ideal placements for the ad. The more an ad is shown, the better the delivery system becomes at optimizing its results.
Meta Business Help Center
Translated into capital letters:
▪ If you create many ads on Facebook Sale Leads Cracking the Code: Unveiling the Secrets of the 646 Area Code within the same group you are putting the algorithm in difficulty , which instead needs data, as much data as possible to “learn” and increase the effectiveness of your ads.
For the same reason, having micro budgets for ad groups slows down this learning , going in the opposite direction to what the algorithm wants.
