BC Data Philippines List This information will certainly not be exhaustive in all points, since a webinar of an hour and a half would not be enough to cover 10 years of experience in the field, such as that which Paolo has, for example.
However, this macro information
Will really be of great help to you. In particular for those entrepreneurs who unfortunately have relied on agencies that have not been transparent in communicating the data of Google campaigns. Often hiding or falsifying the results obtained.
Finally, there is the case of the
“Do-it-yourself” entrepreneur who independently manages the campaigns, but does not know the complexity of the tool. 99 times out of 100 it is very difficult to be able to really track what is needed without the right skills .
We must therefore regain control .
How much budget are you using for Google Ads?
The graph shown refers to an analysis we performed on a new customer’s account.
One of the things that immediately struck us was what we had already anticipated: the client had more or less an idea of the annual costs of Google Ads , but did not know what the specific spending was on a monthly or weekly level for the campaigns. He then told us of a sudden increase in advertising spending: from an average budget of €10,000.00 it had reached €18,000.00 without knowing the causes. Furthermore, he was not aware of the economic return .
These swings that you see in the BC Data Philippines graph, which shows the expenditure divided by week of the advertising account in question, are crazy peaks. This is a symptom of account instability which also translates into worse performance in the medium-long term . This instability can also involve sponsored Facebook ADS.
As you can see in the graph, during the period
Between December 28, 2020 and June 27, 2022, the cost divided by week is reported . That is, how much this advertising account spent weekly. Considering that there is a peak of € 6510.00 in a week , observe the extent of the fluctuations.
This dynamic for Google ADS where artificial intelligence reigns is cancer .
How often should I change Cracking the Code: Unveiling the Secrets of the 646 Area Code my Google Ads campaign budget?
Google itself recommends waiting as long as six weeks before making major changes to campaigns . We cannot therefore start campaigns costing.
