Google Ads for E-commerce: How to Control and Measure ROAS
ECOMMERCE , GOOGLE ADS , WEB MARKETING STRATEGY
November 10, 2022
google ads for ecommerce
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What will I talk to you about in this article?
Google Ads for Ecommerce: How to Measure MER
How to track Google Ads eCommerce campaign results?
What is the product feed and how does it work?
Google Ads for Ecommerce: What Not to Do
How to optimize your Google Ads campaign budget for e-commerce?
Tracking Google Ads Campaigns for Ecommerce: Use a Dashboard
Google Ads campaigns for e-commerce: 7 best practices
In this new article we will deal with Google ADS for e-commerce : how to check the results and measure the ROAS .
Google ADS is in fact a very powerful tool to use correctly. Advertising on search engines is more complex than Facebook ADS for e-commerce , for example, and not knowing how to use it inevitably leads to two consequences :
not taking advantage of opportunities
burn money
Together with Paolo Di Marco, Digital BC Data Mexico Strategist specialized in Google ADS and also in e-commerce we will talk about this very topic.
Google Ads for eCommerce: How to Monitor and Measure ROAS
Let’s do a quick introduction. Are you promoting your online shop? If the answer is yes, good job! But how are the campaigns going? Do you have a clear idea of what’s going on?
Unfortunately, the problem is very
widespread whereby entrepreneurs invest money but then don’t have the tools to understand what happens to their money .
By investing 10, 50, 100, 500 euros a day in sponsored, what are you getting back? It is incredible how widespread ignorance about numbers is among entrepreneurs. An ignorance that is obviously not intentional in most cases, since perhaps they do not know the tool and do not have the right information about it.
For a few months we have been following a new client
To whom we asked: “how much did you invest last year in Google ADS?” The answer was: 150-200 thousand euros in a year . “How much did you get back on that investment?” At that point he replied that he didn’t know.
You understand that Decoding the 646: Unveiling the NYC Business Prestige Beyond the answering “I don’t know!” to the question “What was the return on advertising investment?” is a serious problem.
Here we will give you useful information to check the numbers that interest you from tomorrow and that will allow you to understand what the real return on your advertising investment is .
