Stockholder Database List Halo Effect: Clothes Make the Man. And How They Do. Even Online…
COPYWRITING
December 6, 2022
halo effect
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What will I talk to you about in this article?
I’m on Facebook.
I’m scrolling through my feed and I Stockholder Database read a post from a colleague complaining about a comment he received on YouTube under one of his videos.
In very short, the user in that comment said:
“The video is bad, the framing is worse and the fake background is not visible. I hope this is not the level of professionalism of your services…”
The colleague (who I know to be a trained professional) reacted with a bit of irritation (human and understandable), complaining about too much attention to appearance and too little to substance.
“What I say in the video is important, not how I present myself…”
Which is true.
The problem is that our brain does NOT work like this.
I’ll PROVE and explain it to you with this article.
Ready? Well, let’s get started…
Halo Effect: I’ll Explain How It Works
Read the descriptions of these two people:
aolo : intelligent – industrious – impulsive – critical – stubborn – envious
Mario : envious – stubborn – critical – impulsive – industrious – intelligent
Done?
Great. Now think (without rereading): who do The communication barrier between you prefer between Paolo and Mario?
If you’re like most people , you’ll have seen Paolo (the first) in a more positive light than Mario.