RCS Database List To analyze data both inside and outside the Facebook platform – and we will see how to do it in this article – you need to tag your campaigns .
What does it mean?
It means adding a small parameter to the end of each ad that Facebook will carry with it in the link when people click on the ADS . This will allow us to see the results much more precisely outside of the Business Manager. We will see in detail how to analyze the performance of our ads through data analysis on Google Analytics .
Tagging campaigns is an advanced
Activity that we do for our RCS Database clients. But it is not a given: many launch the sponsored ad and then do not monitor the results . For example, to generate leads on Facebook through a landing page on which users send requests for quotes, you need to track how many requests come from the specific campaign.
Monitoring the results achieved
whether leads or sales, is the basis of advertising . Yet many make the mistake of not monitoring the progress of a campaign.
A few months ago, an entrepreneur
contacted us after attending one of the webinars we also did with Alessandro. Well, he also didn’t monitor the sales derived from the campaigns launched for his e-commerce.
Tracking conversions and measuring
What happens is very They will soon spread important , because otherwise how can you understand what the return on investment isThe starting point is to control the campaigns. The next step is to tag the campaigns, a technique that we will show you later.
