Business Owner Database List What is Google Ads for?
Let me explain why Google Ads works : Google has brought two fundamentally huge innovations to the world of advertising .
If you are an entrepreneur
you will surely have made advertising investments in traditional media in your career: newspaper advertising, TV commercials, radio commercials and advertisements on the beaches, trade fairs, etc.
And always a hundred of these communication media
these traditional means of communication, have essentially two defects, two characteristics that unite them, which Business Owner Database are different from what Google makes available to you.
In traditional forms of media the user is
subjected to the advertising message. If he buys a newspaper, he does it to read the news and not to see the advertising. If he listens to the radio, he does it to listen to the music and not to listen to the advertising message.
In fact, it is likely that when the advertising starts
he will change the channel. The same is true for commercials on TV. Therefore, with traditional media, the user is subjected to the advertising message .
Furthermore, another characteristic that
traditional advertising media have Cracking the Belgian Code: (Maximize Your Reach in the Heart of Europe) in common is the impossibility of accurately measuring the return on investment . If you place an ad in a newspaper or an advertisement on TV, you do not have the possibility of accurately measuring the return on investment. You invest 10, 100 or million euros in advertising, but then you do not have the possibility of accurately measuring how much this advertising costs in terms of return on investment.
