In the image below we can see the entire process that different users go through before making a purchase. Obviously, different channels are intercepted, but organic has a strong predominant role.
Seo for e-commerce!
Even though new users are tracked as direct traffic, it is clear that if the first touch point and the second touch point are organic, most conversions occur through organic (i.e. SEO).
How much does SEO contribute to the success of an e-commerce?
We asked Matteo how, in his Band Database opinion, SEO (therefore the organic channel) contributed to the success of his e-commerce of cutters.
Here is his answer:
“SEO and organic traffic play an important role in our sector. At the beginning we hoped that this was the case, but over time we have confirmed the importance of being present on search engines. Being positioned high on search engines contributes to branding, because if you are among the first results, people consider you an authority in the sector.
Of course, when you start, no one knows you and influencers cost you 500 euros per video, sometimes even a thousand euros. Then you do advertising campaigns, you print books, you make videos, but these are always things that come from you. Instead, when you are first on Google, most people find you there. What matters is getting to the top positions and being good at staying there.
Google Ads sponsored ads for e-commerce work, they work very well together with SEO, but if one day they block your account or ban you, then what do you do?
Same thing for influencers, we start making videos but then maybe a multinational like Bosch comes along, pays those three or four influencers a thousand euros per video and works with them. Ours is a company that has to pay the bills at the end of the month, it has to make ends meet.
On the other hand, a good
SEO strategy over time also guarantees you a more precise vision and more accurate forecasts […]
We can add that we are also working on SEO in foreign languages, not just Italian. In addition to working with link building, it is also important to optimize the site itself and especially keyword research.
It is also very important for
The entrepreneur himself to understand What you’re saying and what people are looking for. Unless you create Facebook or Red Bull. Which however took ten years or more to get results. You have to give what people are looking for. Especially in SEO.
