Seo Audit: What is it? How to do it? What tools to use? Through this activity, we are able to identify possible indexing errors , compare ourselves with our competitors and analyze all the technical and content aspects that can influence the performance of the site and its positioning in search engines .
In this post we will see step by step all the operations. Tools and aspects to analyze during an SEO analysis .
What is an SEO Audit?
SEO Audit is a complete and det analysis of the websiteat understanding its state of health. This analysis is conduby SEO Specialists through the use of specific software.
In the SEO analysis, various technical, structural, content and competitive aspects of the site are hioth on-site and off-site SEO , to understand how these elements influence the positioning on search engines.
What is an SEO Audit for?
The main advantages of an SEO analysis are:
Increase Conversions : By optimizing your site for search engines, you attract more qualifivisitors, increasing the chances of them converting into Overseas Chinese in Canada Data customers or users.
Keyword Analysis : The audit allows you to evaluate the effectiveness of the keywords and identify new ones, improving your SEO strategy .
Performance Monitoring
SEO audit allows you to constantly monitor your site’s performance and make any necessary changes to maintain a high level of visibility on search engines.
You can get data on search queries. Index pages. Inbound links. And any indexing issues.
Google Analytics: Another free tool provid by
Google that allows you to monitor and analyze the traffic and performance of a website. With Analytics (now GA4) you can monitor website And suitable answers and traffic. User interaction. Traffic sources and more.
Screaming Frog: SEO analysis software that allows you to perform a detail scan of a website to find and gather information about its structure. Content. And other aspects relevant to search engine optimization.
