How to Choose Keywords for Multilingual SEO Users who search on Google are defined as “conscious” demand because they are people who CONSCIOUSLY search for products/services on the search engine (we also search for other things, but I simplify to summarize). However, I reasoned on the fact that the definition “conscious demand” fails to encompass all the nuances that are within this question, behind the searches of users.
There are different levels of
Awareness when we have to make a purchase, for example:
we can already know which product/service solves our “problem”, and therefore we directly search for the product/service
Or we can just know the problem
we have and search online for solutions to solve it.
Let’s take a practical example:
[Informed Demand] – I have already Overseas Chinese in Australia decided that I need an SEO service to increase customer requests from my site. So I will search on Google for “SEO agency” to find the agency to entrust with the positioning of my site. “SEO agency” is a keyword that identifies informed commercial demand, that is, users who have already decided that they want to buy that service and are “just” looking for the supplier to buy it from.
When is SEO necessary?
[UNCONSCIOUS QUESTION] – I don’t know about SEO but I know I have a problem I want to solve: I need more customers for my business.
So I could search on Google:
how to acquire customers,
how to get customers online,
find customers online,
etc…
When is SEO necessary?
This is a case of “solution unaware” question Lets Craft an SEO Friendly Article Together because it identifies users who are looking for the solution to their problem (how to acquire customers) but do not know that SEO (in this specific case) could be the solution to their problem.
Let’s take another example of “unaware question”.
People also search for “how to be first on Google”, or “how to be visible on Google”, etc. etc.
