How hreflang appears in site code
What strategies have we adopted to improve performance? Each tag contains information about the language and country it refers to. For example, for English, there should be separate versions for England and the United States .
Hreflang tags always come in pairs
If one points to a variant, the other must respond with a tag that points back. This demonstrates control over both pages and their relationship.
The search engine expects each language
Version of a page to include itself and the other language versions in hreflang tags. This means that each page should have an hreflang tag that points to itself .
Gaps or lack of relationship can lead
to incorrect multiple page views or incorrect titles in search results.
To check if your site has hreflang issues , look at how it appears on Google. If you see incorrect results, you may have a problem. These issues can be caused by missing declarations within your site’s code.
When content is displayed incorrectly Overseas Chinese in UK Data and Search Console detects issues , it is important to fix them to ensure proper ranking.
What should you pay attention to when designing or developing multilingual websites?
Starting from the assumption that SEO optimization in itself is a complex topic, made up of different facets, when it comes to positioning sites not only in our language, but also in other languages, new complexities arise.
This does not mean that they are necessarily complicated, but they are new elements to take into account when we position our site in different languages and also for different markets, because obviously there is a linguistic difference, but there is also undoubtedly a difference in markets, laws, etc …
Let’s analyze all these elements in detail.
1. Choose between domain, subdomain, subfolder or parameters
Domains are an interesting aspect They will soon spread to consider when planning multilingual SEO.
To implement a multilingual site, it is essential to choose the type of domain that best suits our marketing needs. It may seem like a simple choice, but it can influence the SEO success or failure of our multilingual site .
