How to Collect Leads for Webinar Funnel with Ultimately, we started with a simple funnel and gradually added complexity . Analyzing the data was crucial to understanding what changes to make, leading to consistent growth in sales and ROI.
Advertising Campaigns
Now we will briefly explain how we structured our advertising campaigns to collect leads for the live webinar.
Pre-webinar phase:
Prospecting: This phase aims to reach a cold audience
that is, people who do not know us. We use an interaction and contact campaign with a broad target (Broad), without going into details so as not to complicate things. This is the type of campaign that receives the largest budget, since it is essential to bring new users into our funnel.
Re-engagement: In this phase, we target people
Who have interacted with our branbefore, such Gambling Data Russia as those who have watched our videos . We show them the same ads that we showed to cold audiences to keep them engaged.
Remarketing: Although remarketing and retargeting are working a little worse than they used to, they are still important. We use these strategies to keep in touch with those who have shown interest in our sponsorships . During this phase, we show informative videos and remind users of the upcoming webinar.
pre-webinar funnel
Sales Phase:
After the webinar, we use remarketin show users ads promoting the course offer. These ads encourage users to visit a specific page to purchase the course , maintaining interest even after the webinar ends.
This structure , used both before and after the webinar, is essential to engage users and maximize conversions.
How to structure the webinar live?
In the webinar, we must follow these fundamental steps:
Introduction and testimonials: We start with an overview and testimonials, followed by a short introduction of the speaker and guests. This helps to establish an immediate connection with the audience.
Topic Presentation: We delve deeper into the central theme of the webinar, conveying key information or teaching something of value.
Q&A: We take the time to answer questions from the
Audience during the webinar. This not only clarifies any doubts, but also increases interaction and engagement.
Call to Action: We invite the audience They will soon spread to perform a specific action, such as making a purchase or requesting information, depending on our business objective.
Follow-up: We also communicate with participants in the days following the webinar, to maintain contact and consolidate the relationship.
