Track key data like cost per lead, subscribers, conversions, and repurchases. There’s no need to use complex tools, a well-structured spreadsheet can be extremely effective.
Collecting and knowing how to read data is
essential. Regardless of the tool used, the important thing is to collect data systematically and use it to continuously improve. Google Sheet and Excel , thanks to their power and versatility, can integrate with many other applications, facilitating in-depth and detailed analysis.
When to change strategy?
Now let’s analyze how and when to change the strategy of webinar funnels based on the workshops that we have structured for the PerCorso Perbellini of Valeria and Luciano.
Each workshop was structured specifically and we will see the results obtained and the changes made.
Let’s start from our first workshop in
January 2022. Initially we only used sponsored Gambling Data Singapore ads on Facebook , which led to a landing page for opt-in. An email automation sequence warmed up contacts before and after the webinar, culminating with a sales pitch. The course was purchased via bank transfer.
funnel-marketing-strategy
In May 2022 we did the second workshop . Here we extended the ads to Instagram , but the results were disappointing : €2000 spent on the ads, 1835 contacts and a much lower revenue. The main variable was the inclusion of Instagram , which brought many leads not in target with the final offer.
funnel
In September 2022 we repeated the workshop removing the ads on Instagram . The course remained at €110 and the results improved : with a smaller budget we obtained a revenue of €10,000 and a ROAS Ads of 16.
In January 2023 we introduced an
Electronic shopping cart , allowing direct online purchase , as well as maintaining Facebook as the only placement. This tripled the revenue of the first launch and achieved a ROAS of 32.
In October 2023 , we ran another workshop with a few changes: leveraging an existing email list for lead generation and increasing the price of the course to €167 . With €4757 leads and a higher investment, we cashed in €34,000 right away and achieved a ROAS of 11.6, with the funnel still in progress.
In March 2024, we added WhatsApp
Automation, collecting the phone number German mobile numbers adhere only on the thank you page, keeping the cost per lead stable. This increased the conversion rate and optimized the account with the hottest leads. The results were great, with a ROAS of 5.15 and an additional €20,000 in subsequent conversions.
