A permanent offer loses appeal compared At the end of the webinar, include a Call to Action (CTA) and present a limited-time offer dedicated exclusively to registrants . It is important that this offer is closely linked to the theme of the webinar and that it conveys a sense of urgency, making it clear to participants that they will benefit from having followed the webinar.
To one with a specific expiration date
The offer must not only be timed, but also very attractive . Attractive does not necessarily mean obvious, but it must arouse interest and a desire to learn more.
Offer preparation is crucial and requires special attention. Every step of the process is important and one mistake can jeopardize the entire operation. In addition to the deadline, consider including a guarantee , such as “100% satisfaction or your money back”, to increase the conversion rate .
Remember that selling doesn’t end with the webinar.
It’s essential to prepare a follow-up to Gambling Data Japan maintain contact with attendees . During the offer’s validity period, remind attendees of the expiration and address any remaining barriers to the sale. The follow-up helps maintain interest and overcome any doubts that may prevent conversion.
Follow-up can include: a sequence of emails
WhatsApp messages, or direct contact from the sales team . The goal is to stay in touch with participants to invite and convince them to take the desired action.
Reward quick buyers . In your call to action, offer special incentives to those who purchase within a shorter period, such as a bigger discount or additional bonuses . This increases urgency and incentivizes quick decisions.
Implement Cross-Selling and Upselling strategies . Prepare different offers, more affordable or higher value, to satisfy different user needs. After the sale, continue to offer additional products or services to retain customers.
Finally, use a follow-up sequence to answer common questions and overcome any resistance to purchase, thus facilitating the conversion process.
How to track webinar funnel results?
Tracking results is essential to evaluating the effectiveness of your webinar . To do this, use tools like Google Analytics , which can reveal crucial information, such as the most effective traffic sources or the reasons why a webinar did not perform well. Without Google Analytics, it would be very difficult to obtain this information.
Use your CRM, if you have one, to track and tag all attendees, allowing you to easily identify who converted on your offer. Webinar platforms offer useful features, such as dwell time tracking , helping you prioritize your hottest leads and optimize conversions.
Ask for feedback from participants to
Understand what worked and what can be improved in future webinars.
Use simple tools like Google Sheets to track key data like cost per lead, subscribers, conversions, and repurchases. There’s no need to use complex tools, a well-structured spreadsheet can be extremely effective.
Collecting and knowing how to read data is essential. Regardless of the tool used, the important thing is to collect data systematically and use it to continuously improve. Google Sheet and Excel , thanks to their power and versatility, can integrate with many other applications, facilitating in-depth and detailed analysis.
When to change strategy?
Now let’s analyze how and when to change the strategy of webinar funnels based on the workshops that we have structured for the PerCorso Perbellini of Valeria and Luciano.
Each workshop was structured German mobile numbers adhere specifically and we will see the results obtained and the changes made.
Let’s start from our first workshop in January 2022. Initially we only used sponsored ads on Facebook , which led to a landing page for opt-in. An email automation sequence warmed up contacts before and after the webinar, culminating with a sales pitch. The course was purchased via bank transfer.
