To go to the specific example of Our clients Luciano and Valeria and Per Corso Perbellini, someone who comes across an offer to buy a photography course, if he doesn’t know the photographer and the course, how can he buy it? Everyone asks: “Who is this? Why should I give him 100, 200, 300 euros?”
A photography training course is
A product that cannot be judged before purchasing it , we are unable to give it a preventive value.
A webinar funnel in this case
A llows you to connect with your potential customers and engage them for as long as it takes to explain the topic. Not too long, because otherwise people get tired.
This approach allows listeners
to perceive the professional as competent, positively Gambling Data Indonesia evaluating the investment required for his services or courses. Participants can then decide to delve further by requesting additional information or proceed directly to purchase, if available.
The webinar funnel, if well structured, facilitates the purchasing process in a controlled way, otherwise difficult to implement. Thanks to the webinar, the time needed to go from strangers to appreciated people is reduced to one or two hours.
The webinar funnel works: Valeria’s testimony
We asked our client Valeria to explain what the Perbellini Course was and what the results of the Webinar Funnel strategy were .
Here is his testimony:
We are not addressing those who want
to become professional photographers, but people who simply love photography and want to feel more satisfied and not frustrated by their photographs, that is, by their memories.
The Academy offers very high quality video courses. Luciano is a very good photographer, he has won many international awards, and this is not a given. The quality of our video courses is very high, Netflix level. Furthermore, we have created a well-studied value scale. We do not sell the first course at €5000, which would be too much of an effort for the customer, but there is a path that lets them start with a low effort, all studied.
What results have we achieved in this journey?
Well, I won’t go into the details of the numbers, but the growth has been truly exponential with crazy results. The whole process is structured like a funnel.
It’s not that you buy a course and then Cracking the Heidenheim Code: Unlocking Business Opportunities decide to buy ten more. But there are various well-studied steps. There is a single access door and then, from there, you can continue with other courses. Not with a fan choice like a catalog, but with very specific steps. This creates a real training funnel, both in marketing and content.
