Cost Per Click and Cost Per Lead in SEO So far we have t about the 1,581 leads receiveby the site exclusively through the organic channel.
But Legge3.it obtai more than 11,550 leads from Google and Facebook Ads in the last year: how much and how did SEO influence this result ?
By analyzing the conversion path of
Legge3.it users, we can realize that the organic channel, i.e. SEO, represents the third channel for acquiring leads in the high and mum phase of the contact acquisition path.
This means that approximately 30%
Of the contacts acquir through paid channels first came into contact with the organic content of Legge3.it .
Why SEO Helps Paid Channels?
Lower Cost Per Click (CPC): SEO best practices improve the structure and content of landing pages, increasing performance and lowering Job Seekers Number Data costs per click in Google paid campaigns;
support in the remarketing phase : org anic traffic can be to create remarketing audiences, improving the effectiveness of paid campaigns on Google and Meta Ads;
Greater brand trust : A strong organic presence increases user trust, improving conversion rates even on paid campaigns.
In addition to the advantage of generating traffic and contacts without the costs of advertising platforms, a plus of SEO activity is linkto a greater diffusion of the brand and its perception .
In fact, when the site appears among the Job Seekers Database first search results, it gives an impression of reliability and popularity. This makes people feel more comfortable in choosing to rely on that company.
Furthermore, a well-done SEO strategy can make the brand emerge as an authority in its sector, further improving its image and anticipating or counteracting possible negative perceptions.
But how do you measure SEO results, in a nutshell?
SEO Pricing and ROI: What’s the Return on Investment?
There is a lot of talk about SEO on a technical level, but there is still too little discussion about return on investment (ROI).
However, the ROI of SEO is calculable as with all other channels.
Simply add the annual SEO cost paid for the agency or freelancer’s consultancy, plus the cost of link building and divide it by the revenue generated by SEO.
Annual SEO Cost + Link Building Cost / Revenue Generated by SEO
The fundamental difference compared to other channels, such as campaigns on Google Ads or Meta Ads , is that the cost per click and per lead on these channels remains constant or can increase, influenced by competition and advertising auctions .
If your competitors invest more
your cost per click and per lead will be higher. Regardless of how well your campaign . Is managed.
In the case of SEO, however. Once Lets Craft an SEO Friendly Article Together the initial investment has been made the results tend to grow over time .
The first click obtained thanks to SEO will continue to generate traffic and leads as the positioning stabilizes, at a cost that becomes almost zero .
You understood correctly: at a cost that becomes ALMOST ZERO.
