Of course, not all projects have the same SEO optimization cost. To get an idea of the costs, you need to analyze the site.
Much then depends on the complexity of the project…
An e-commerce developed in Magento with particular characteristics linked to the intrinsic nature of the site will be more complex to optimize than a personal blog where content is shared for purposes other than direct sales.
Furthermore, the difficulty – and the relative price of the SEO service – varies based on:
size and structure of the site;
competition in the sector;
extension of the requested services ;
geographical location of the business;
professional experience .
Let’s look at these features in detail and how they affect the prices of SEO services .
1. Project complexity
The annual cost of an SEO project can vary based on the size of the website, its structure, competition in the industry, and the amount of work required to optimize the site.
The size of the site also affects the positioning costs , in fact the larger the site, the longer it will take to optimize it.
As obvious as it may seem, a site with Chinese in Europe many pages requires more work than a site with few pages.
Another essential factor concerns the starting conditions of the site : a well-structured and already partially optimized website requires less work than a site that needs a complete SEO overhaul.
2. Extension of the requested services
An SEO price list also varies depending on the services requested .
SEO optimization activities may include:
On-page optimization (optimization of content, meta tags, etc.);
off-page optimization (link building, local citations, etc…);
keyword analysis ;
performance increase ;
and more.
The greater the range of services
requested, the higher the overall cost of the service may be.
To give an example, in the case of our Cracking the Belgian Code: (Maximize Your Reach in the Heart of Europe) client Legge3.it, we started SEO activities in 2020 and already in 2022, seeing the first positive results, there was an increase in budget by the client.
The increased budget was invested in the publication of advertorials, that is, advertising articles in industry magazines that include links back to the site, increasing both the authority with the search engine and visibility with the target audience.
