What did we do? We took over the account And started our tests, fixing everything behind it.
We created geo-localized search campaigns , because the doctor has two offices, one in Parma and one in Milan.
After that, we created custom
Landing pages starting from our existing landing pages. It is very important not to remain still and static on a single format, because we could miss opportunities for improvement through A/B testing , which could increase the campaign conversion rate or the conversions themselves.
In this case, we divided the Search
Campaigns for Parma and Milan with different budgets , because Parma, at that time, was more important for the doctor as a study, and the results were different.
This is also because the
Cost per click in a competitive sector like Chinese Australia this is high. In Parma, the average cost per click was €4.33, while in Milan it was €7.98 per click.
In Parma we obtained 15 conversions at
Acost of €25 each , while in Milan we obtained 7 conversions at a cost of €56 each .
Dividing campaigns by area allows us to better exploit the budget. Spending €50 throughout Italy could reach a less qualified audience than spending it in a smaller area like Lombardy.
It is important to
avoid combining Lets Craft an SEO Friendly Article Together cities outside of the geographic target in a single campaign . Separating the campaigns in different areas allows you to make better use of the budget, for example €50 on Lombardy and €50 on Emilia-Romagna. Putting a single campaign for Milan and Parma risks exhausting the budget in Milan, where traffic and cost per click are higher. In the case of Doctor Peron, his main office is in Parma, so it is important to protect that market.
