Track relevant conversions Use Search campaigns to reach users with clear search intent.
Create specific ads for each keyword group, making sure they are relevant and attractive.
Leverage Display campaigns for remarketing, reaching users who have already visited your site.
Landing Page Optimization:
Design dedicated landing pages for each campaign, making sure they are consistent with the ad and keywords used.
Insert a clear call to action ( CTA )
Track relevant conversions And make contact forms easy to fill out.
Conduct regular A/B tests to identify and implement improvements that increase conversion rates.
Monitoring Metrics:
like contact form fills, rather than just
Superficial actions like phone number clicks.
Use analytics tools to track your cost per conversion and conversion rate, and optimize your campaigns based on the data you collect.
Implement a conversion
Track relevant conversions Tracking system that ensures only meaningful actions are counted, improving the effectiveness of your Google Ads bidding strategies.
1. Landing Page Optimization
Where should we divert the traffic of our BTC Number Data sponsored ads ? The advice is not to use the homepage of the site, which for example was done in the case of Dr. Peron.
Why not do it? Because the site is too dispersive, it is not always relevant to the user’s search. Since the homepage is a page that contains all the sections of the site, it may not be relevant to the ad and the specific search.
Therefore, it is better to use specific landing pages , that is, pages specifically designed to respond to the search intent and which do not provide exit points for the user from the page.
This, as you can see, is a screenshot
Dr. Peron’s homepage and the initial part that opened the user experience was a small and somewhat superficial description of Argentinean method breast augmentation.
But there are some issues related to page structure, content and usability .
For example: It is called breast augmentation with the innovative Argentine method. But what is the Argentine method? What does it consist of?
All this information is not present on this page and could lead the user to abandon it immediately because it does not answer his questions or his research.
