How to generate quality leads with Google Ads? As we said before, with Google ADS we have the possibility to position ourselves in the first 3-4 results of the SERP and obtain more visibility.
However, another often underestimated advantage is that, through the use of Google ADS and the study of user searches, we can intercept collateral searches , but connected to our business, and expand our market within those searches.
For example , let’s always take the case
Dr. Peron: in searches related to the keyword “breast augmentation” we noticed a good traffic on “facial lipofilling”, in this case we proposed to the client to test some campaigns to see how the market responds to our advertising.
With Google Ads campaigns, therefore
By studying the data collected, you can find ideas to expand the user base, the service base or even the way to intercept user searches . Because Google ADS , in addition to generating profit through sponsored ads, influences the user’s behavior who, as we were saying, becomes aware of our product and could return to our channels even without going through Google ADS .
This is another very important
Thing that often the entrepreneur, not being Binance App Users Data an expert in the field, risks not considering adequately.
In the specific case of Dr. Peron, put yourself in his clients’ shoes: he deals with breast augmentation, therefore a surgical operation.
It is normal to search on
Google “breast augmentation”, find the sponsored ad, click on it, visit the landing page and start to be interested in this surgeon or surgical practice. It is normal not to stop at just visiting that page, but to look for more information about the surgeon or the company, to gain more information and increase trust.
Google ADS has started the conversion process
And many of the requests coming from And suitable answers and the site (which is not sponsored), which may seem unrelated to the landing page, actually originated from clicking on the ad . This behavior is completely normal. Luciano has verified that requests from the site have increased significantly since the campaigns started.
Generating quality leads with Google Ads requires a well-defined strategy that includes targeted campaigns, optimized landing pages, and accurate metrics tracking.
