2024, the year that will change everything in Google Ads ? It is not a novelty that this year will be full of new updates. We have already discovered new changes in recent months, both with the new interface, introduction of new campaigns, suany more aspects that you can dis believe that it is 100% necessary to immerse ourselves and be aware of the news and trends that will set the course of our campaigns. That is why today we bring you what appears to be a new update, in this case, a novelty has been leaked regarding the call extension with QR. 

Call extensions

Call extensions are a type of feature where you can add a phone number to your ads. These types of extensions help us encourage users to call those businesses.

Benefits

 

• Greater visibility of our ads.
• Interaction with the ad itself.
• Easier to contact.

Tips

It is important to take into account a series of aspects that can help us get India Mobile Database the most out of call extensions.

• Have a team that can manage calls. It is important to have a sales team that can manage calls, even more so if they are generated at a certain volume.

• Provide an automatic response. If you are unable to respond, the user can easily submit their request.

New Addition. Call extension with QR

According to leaks over the past few months, it appears that Google is Therefore,  adding a new update to the call extension, in this case, displaying a QR code right next to the phone number (i.e. the call extension itself).

This option will be available forn desktop devices, as the QR code on mobile devices would not make sense.

The goal is for the user to be able to scan this QR code with their mobile phone, allowing them to call instantly and intuitively. The code will help the user to get in touch without having to type in the number.

Apparently, Google will be in charge of automatically creating the code itself and making it appear automatically next to the normal call extension. Obviously, it will only appear in those ads where the call feature is added.

Advantages

• We will be able to track cross-device conversions more  Therefore,  thoroughly.

• It will help us increase the volume of call conversions without having to click on the ad itself.

• Increasing customer satisfaction bas

Call extensions usually work pretty well on mobile devices. But on the  Hong-Kong B2C Phone List desktop version, calls drop off dramatically because the process is not as “automatic,” which is why many users decide to give up without calling.

That’s why this call extension + QR code update will help us reverse this situation on desktop devices, making this process more comfortable and intuitive for the user.