Is advertising on Facebook Ads effective for local companies or businesses? The answer is, it depends. If you know how to campaign professionally, of course advertising can be effective. But, if you think that this is just about creating and running ads, then you are wrong. Without strategy, you cannot get results. Now, if you have or manage a: Gym. Dental clinic. Restaurant. Stay with me because I’m going to tell you how to get the most out of Facebook Ads for local businesses . You may also like: How to advertise on Facebook effectively How much does Facebook advertising cost? Tips before investing in Facebook Ads for SMEs How to advertise on Facebook Ads for local businesses Examples of ads on Facebook Ads for local businesses conclusion Benefits of Facebook Ads for local businesses The main
3 Tips before investing in Facebook Ads for SMEs
Remember, Facebook business advertising can be effective or it can be a waste of money. It all depends on whether there is an advertising strategy behind it or not. So before you start investing, I recommend that you define a strategy and for this, I am going to give you three tips. Define a strategy and an attractive hook. For advertising campaigns to be effective, you have to get people’s attention . People aren’t on FB waiting for you to blow them Leasing Equipment business email list away with an ad. They are on social to see what their friends are up to, etc. For this reason, it has to be a priority to have an attractive hook that stops the attention of your target audience. This is what is known as the Lead Magnet or attraction magnet. Depending on the type of business, Examples Lead Magnet Companies Some examples Contests and / or sweepstakes.
Adapt your strategy to the price of your products
What would happen if our products have a sale price of € 3,000 – € 7,000? Perhaps in this case, we would have to create educational ads in order to build relationships. That is, instead of advertising products, we should teach people the benefits or how to perform certain tasks. I explain. types of buyers This pyramid is taken from Chet Holmes’s book “The Ultimate Sales “. He goes on to say that there is a very small percentage of people who are ready to buy now. But in turn, Holmes classified the rest four blocks: 6-7% people who are open to buy now. Products and / or services. The money really is in the 90% of people who are not ready to buy. How to get to them? It would not make any sense to create sales announcements for people who are not in that phase.
