How much to invest in Digital Marketing to get benefits [Examples]

Perhaps it is one of the most common questions my students ask me in mentoring sessions. If you were waiting for an exact answer, I’m sorry, because you won’t find it. But, if you want to know how much you have to invest in marketing to get results, then you are in the right place. But first, I want you to read this phrase by Henry Ford. Who stops advertising to save money, it’s like stopping the clock to save time In short, they should not think about how much to spend on marketing, but measure how profitable you are going to get. You may also like: How much to invest in Facebook advertising effective ways to promote a local business How much to invest in Digital Marketing? How much to invest in Online Marketing? Why invest in digital marketing?

How much to invest in Online Marketing?

Attention, because I am going to recommend the most powerful tool you can have: Excel. That’s right, you can already get along with spreadsheets, because in this sector they are essential. I advise you to divide the channels and the actions that you are going to carry out in each of them and assign them an estimated budget. It is also very positive that you have other columns with the conversions and sales of each channel. In this way you can know how Promotions & Fund Raising business email list much you invest and what is your return. how much to invest in digital marketing If you look closely, with a simple graph, you could already know where most of your marketing budget is going. Essential data that you have to know: Selling price of your product or service. How much can you spend for each sale.

Investment in SEO and Content Strategy

Depending on the sector and where the company starts, one amount or another will have to be invested in SEO. For example, the first step should be to do an SEO Audit to know the starting point. In addition to the technical errors that the project may have, it would also be interesting to know this type of data : web analysis In this way, we will know: What is the domain authority. How many domains link, from how many pages and what type are they. Organic keywords. Organic traffic. Another thing that you will have to be clear about are the keywords for which you want to appear in the top positions of Google . Each word has a different level of difficulty and depending on that KD, Strategy must be planned to position yourself. how much to invest in Generally.