What is Influencer Marketing?
More and more companies decide to bet on influencer marketing campaigns. The good thing about strategies with influencers is that it is a valid option for both large and small brands. Because depending on the size of the influencer and how specific your area is, prices will vary. That is why more and more brands include these actions within their Effective Influencer Marketing social media marketing plan .Whether through brand ambassador programs, blogger campaigns, Integra campaigns, etc. To make the potential of campaigning with influencers clear, In this post I am going to tell you What is Influencer Marketing. What is an influencer How to make an effective strategy with Influencers. How to make an editorial calendar on social networks What are the best times to post on social networks.
What is an influencer or opinion leader?
An influencer is nothing more than an opinion leader who positively or negatively influences someone else’s purchasing decisions. person who may be reluctant to try a certain product after a strategic action with influencers may say “hey, I’m going to try the product. That is, the objective of the influencer is to help other people make decisions by transmitting a commercial message in a more credible way. An influencer can increase the credibility of your Office Supplies Business Contact List products and / or services and make it easier for you to reach your target audience. The three characteristics of the influencer that brands look for when making a campaign are. The relevance of his messages thanks to the trust his followers have in him. The engagement you get with your followers.
Why you should do a marketing strategy with influencers
Given the great saturation of traditional advertising, Influencer marketing has become a tool that brands are strongly committed to because. It is not perceived as such invasive advertising. Thanks to those influenced we can reach a huge network of people with very defined tastes and interests and directly. Related to the brand Think of a purchase that has a certain level of complexity for its value. Effective Influencer Marketing we also ask to know the opinion of other people about the product or service. This is what is known as recommendation marketing and this is where the figure of the influencer enters the scene. In many complex purchases.
