What is a content strategy for a blog

After doing the content strategy for blogs from different companies and sectors, I have realized that we really do not know how to make a good SEO content strategy. If you look at your analytics, you will have realized that you do not stop and stop creating content and that there are really few articles that bring you visits and conversions. It may even be that you have many visits on your blog but that they really do not convert anything. We all like to look at Google Analytics and see how our number does not stop increasing, it comes to us with pride, right? But this at the end of the day is a number that is useless if it is not accompanied by what is really important: conversions. After all, the best content strategy for a blog is one that helps you achieve your business goals.

Why you should plan the content strategy for a blog

There are many brands that decide to invest in advertising on social networks and not work on the blog content. The reason is very simple. With advertising, results are achieved in the short term and with content in the medium and long term. But I’m going to give you 5 reasons why you should spend time planning content According of consumers prefer to learn about a company through a post than through an advertisement. Companies that have a Florists-Retail Business Contact blog have 55% more visits than those that do not consumers do some kind of research online before making a purchase decision of buyers buy from whoever gave them content at each stage of the buyer’s journey The Big Book of Facts & Statistics. Blog posts are the most powerful type of B2B content for building brand awareness.

How to create a SEO content strategy for a blog step by step

Before getting into the subject, I would like to give you my opinion on this subject and I am sorry if I am insisting you too much. We have been put in our heads that for a blog to work, we need to increase the visits of a blog in large numbers. I really don’t think the amount is important. In fact, more than 90% of all web pages have zero traffic from Google That is why it is so important to know what the most important elements of the strategy are. So, we are going to see step by step all the phases when creating a content strategy for a blog How to make a blog content strategy Before starting to create an SEO content strategy, we must analyze the situation in which we find ourselves and the competition.