YouTube has become a very important platform for influencers and their sponsors. In fact, it posted advertising revenue of $ 5.18 billion, estimated with figures from eMarketer and Google. It is relevant even in Mexico, where 92 percent of Mexicans consume content on YouTube, according to Statista. The earnings of youtubers depend to a large extent on the Croatia Phone Number List number of subscribers they have, which is why the error that occurs on the platform is relevant. YouTube accepted that there is a flaw where when a subscriber decides to leave a channel, instead of subtracting only that person, two subscribers are removed.
Through his official Twitter account, he reported that it is an error whose cause is unknown, but that they are trying to find a solution. Meanwhile, accounts like PewDiePie are losing more than 100 followers per second, so this is a bigger hit for these channels with huge amounts of followers. It is not known if all accounts would be affected by the failure, but the great impact it has on the channels of the main influencers in the world is. It is worth mentioning that the forecast of investment in advertising through digital videos expected worldwide for this 2017 is 23.78 billion dollars, according to Magnaglobal projections.
Saatchi & Saatchi Announces New Creative Directors in Buenos Aires
The renowned advertising agency, Saatchi & Saatchi presented the new creative general directors of its office in Buenos Aires, they are Ramiro Rodríguez Gamallo and Matías Lafalla. The announcement was made by Fernando Bellotti, CEO of Publicis One Argentina. The renowned advertising agency, Saatchi & Saatchi presented the new creative general directors of its office in Buenos Aires, they are Ramiro Rodríguez Gamallo and Matías Lafalla. The announcement was made by Fernando Bellotti, CEO of Publicis One Argentina.
Among other projects, the agency currently has a creative hub for Latin America for the Pampers and Head & Shoulders brands, which in turn is part of Coca Cola’s Global Roaster , as well as the Schweppes brand, which also serves Milka and BGH. The previous brands managed by Phone Number List the creative hub will be in charge of Rodríguez Gamallo and Lafalla, who have had a history as a duo for years in La Comunidad, and then move on to the Del Campo agency, as well as local, regional and global projects.
It should be remembered that Del Campo Saatchi & Saatchi won gold, silver and bronze last year at the Cannes Lion contest, for its campaign in the Andes “Hagglers Trip”, also silver for “Hagglers Party”, and bronze for the Andes “Faires Nigjt of All”. During their stint at Cannes Lion 2016, Saatchi & Saatchi won two golds, 5 silvers and 3 bronzes.
