The North American giant of the software industry has Argentina Email Address acquired ZeniMax Media , an important company dedicated to the development and distribution of video games. This investment aims to reinforce Argentina Email Address Microsoft’s strategy to position its gaming platform, Xbox Game Pass, as a leader in the sector . The acquisition comes alongside the announcement for the launch of the brand’s next-generation consoles. The focus of the transaction is on Bethesda Softworks, a ZeniMax affiliate Argentina Email Address that has produced some of the most successful video game franchises:
“The Elder Scrolls,” “FallOut,” “Argentina Email Address DOOM,” “Wolfenstein,” and “Dishonored.” This incorporation will allow Microsoft to incorporate 8 more teams (some 2,300 employees in total) to its creative department. The purchase, worth 7,500 million dollars (6,376 million euros) is the third largest acquisition by Microsoft, after in 2016 it was made with LinkedIn (for 23,260 Argentina Email Address million euros) and in 2011 with Skype (for 6,920 million millions of euros) This move is part of an ambitious company strategy to lead the video game sector . Due to the boom that cloud gaming has in the sector, to the detriment of the classic use Argentina Email Address of hardware, its Xbox Game Pass platform has all the ballots to become a gold mine.
It already has 15 million subscribers and, in the Argentina Email Address words of Satya Nadella, CEO of Microsoft, the incorporation of Bethesda will allow “empowering more than 3 billion players around the world.” El cloud gaming cuenta con la ventaja de que sale leads es multiplataforma. Esto quiere Argentina Email Address decir que todos los dispositivos (móvil, PC o consola) son vías de acceso al juego. El plan de mercado de Microsoft es incorporar los nuevos juegos de Bethesda a su catálogo de Xbox Game Pass el mismo día que salga a la venta su versión Argentina Email Address para consola.
