Virtual reality and video games have been united for Anguilla Email List years to create increasingly surprising and impressive experiences, but they had never before been used to form part of an advertising campaign, Anguilla Email List promoting in this case a tourist destination . This is the case of ” Legends of Catalonia “, a project developed by AFTERSHARE for the Catalan Tourism Agency , in collaboration with Virtual Voyagers and SONY Spain , which seeks to give visibility to Catalonia in a totally groundbreaking Anguilla Email List way.
The campaign was presented at the end of 2018 , Anguilla Email List and practically two years later, it has accumulated more than 400,000 downloads in the video game around the world, available in Spanish, Catalan, English and Japanese, on prominent platforms such as PlayStation or Anguilla Email List Steam. In the statements of David Font , director of the Catalan Tourism Agency, “ innovation is an inherent element in us. It is part of everything that we work on every day at the Agency , as well as in the campaigns that are created, to publicize our destination Anguilla Email List and promote the attractions of all of Catalonia .
In ” Legends of Catalonia “, players Anguilla Email List must advance by unlocking the six medals that give access to the secret diary of Saint George . In this way, the player will come across characters such as the former FC Barcelona captain, Carles Puyol ; the mountaineer Edurne Pasaban or the Roca brothers cooks , who are part of the adventure. To these is sale leads added a plot that takes Anguilla Email List place in six emblematic places of Catalonia, such as the Roman amphitheater of Tarragona , the Seu Vella de Lleida, the mountain of Montserrat , the Cadaqués de Dalí and the Mercado de San Antonio and theSagrada Familia in Barcelona The project has Anguilla Email List obtained numerous national and international recognitions. Without going any further,
